Internet Marketing & Your Business In 2012

You’re looking for a new restaurant to take your bride to, you pick up your mobile phone, you start searching, Orlando Italian restaurants (for example…) your search yields a list of some viable candidates, maybe too many candidates. How will you narrow down your search? Online reviews. The restaurants that have reviews and are being found are much more likely to get a reservation. We, as consumers want to listen to each other. We don’t want XYZ Italian restaurant telling us how wonderful their lasagna and atmosphere is, we want to hear it from our peers.

This principle applies to not just restaurants, but mortgage brokers, retail chains, B2B and pretty much every business period. The more information people can find in an online search about your business, the more apt they are too contact you. In 2011 alone, consumers, on average, visit 10.7 places prior to making a purchasing decision. That means, your business NEEDS to be there. A web site alone will not do it anymore. In 2012, your business needs to considering those 10.8 places, where should you be? Where should your marketing dollars be spent?

Here are a few considerations for your 2012 Internet marketing plan:

- PPC Campaign. Are you running a Google AdWord campaign? If so, are you monitoring it daily for effectiveness? Are your landing pages tweaked out and guiding people to the desired end result? PPC needs to be monitored and nurtured regularly.

- Social Media. While social media is still in it’s infancy in terms of marketing, you need a presence. Whether you use it for customer service or for product information and education, Social media needs to be a line item on your Internet Marketing plan.

- SEO. Every second, there are over 34,000 searches performed online in Google. Consumers are seeking answers to their problems, your business needs to be there in the top ten to address those problems.

- YouTube. The second most used search box on the Internet is YouTube. Your business needs a strong foundation and video presence, it’s almost imperative now.

Need help with a sound Internet Marketing plan in 2012? Call me today: I’m happy to help point you in the right direction. In Orlando: call 407-830-4550, Nationwide: 866-998-6886. You may also wish to visit my company site here: http://www.OnTargetWebSolutions.com