SEO Orlando | Orlando SEO Expert, SEO Consultant In Orlando

Garbage In, Garbage Out.

Tom Jelneck — Wed, 18 Jan 2012 13:02:52 +0000

Content remains king when it comes to SEO and online marketing game. Producing content that is relevant, informative and unique on a regular basis is a solid foundation to any SEO online Internet marketing campaign. Approach any business owner or marketing director though and explain to them how very important adding this content is and you’ll hear the following: “I have NO time to be blogging.” So, the obvious solution becomes this: let’s sub out content creation to enhance our SEO program. This is where things can go south.

I’ve seen more garbage written by off shore companies that completely mis-represent the businesses that they are writing for. Spammy nonsense composed for one audience: the search engines. What prospect will ever read this garbled up keyword rich nonsense? No one. In fact, this tactic hurts your business more then it will ever help it. While Google may give spammy content a bump in it’s rankings for a while, ultimately, it’s going to realize that this content is junk and out it goes of the search engine results pages (SERPS).

The solid tactic is this: hire a professional copy writer to write for your intended audience, your prospects or existing clients. Create instructional how-to’s for your products, or a series on how your services can be better used by the consumer, etc.. This is the ‘stuff’ Google is looking for. The good stuff.

If your business could use a hand with some solid content creation and SEO, give my company a call today. Our staff is composed of seasoned writers and seasoned SEO professionals. Your success is everything to us. In Orlando: call 407-830-4550, Nationwide: 866-998-6886. http://www.OnTargetWebSolutions.com

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Internet Marketing & Your Business In 2012

Tom Jelneck — Tue, 20 Dec 2011 15:55:32 +0000

You’re looking for a new restaurant to take your bride to, you pick up your mobile phone, you start searching, Orlando Italian restaurants (for example…) your search yields a list of some viable candidates, maybe too many candidates. How will you narrow down your search? Online reviews. The restaurants that have reviews and are being found are much more likely to get a reservation. We, as consumers want to listen to each other. We don’t want XYZ Italian restaurant telling us how wonderful their lasagna and atmosphere is, we want to hear it from our peers.

This principle applies to not just restaurants, but mortgage brokers, retail chains, B2B and pretty much every business period. The more information people can find in an online search about your business, the more apt they are too contact you. In 2011 alone, consumers, on average, visit 10.7 places prior to making a purchasing decision. That means, your business NEEDS to be there. A web site alone will not do it anymore. In 2012, your business needs to considering those 10.8 places, where should you be? Where should your marketing dollars be spent?

Here are a few considerations for your 2012 Internet marketing plan:

- PPC Campaign. Are you running a Google AdWord campaign? If so, are you monitoring it daily for effectiveness? Are your landing pages tweaked out and guiding people to the desired end result? PPC needs to be monitored and nurtured regularly.

- Social Media. While social media is still in it’s infancy in terms of marketing, you need a presence. Whether you use it for customer service or for product information and education, Social media needs to be a line item on your Internet Marketing plan.

- SEO. Every second, there are over 34,000 searches performed online in Google. Consumers are seeking answers to their problems, your business needs to be there in the top ten to address those problems.

- YouTube. The second most used search box on the Internet is YouTube. Your business needs a strong foundation and video presence, it’s almost imperative now.

Need help with a sound Internet Marketing plan in 2012? Call me today: I’m happy to help point you in the right direction. In Orlando: call 407-830-4550, Nationwide: 866-998-6886. You may also wish to visit my company site here: http://www.OnTargetWebSolutions.com

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Connection Engines.

Tom Jelneck — Tue, 04 Oct 2011 21:16:36 +0000

It’s an amazing statistic, but 62% of shoppers say they searched for deals online prior to their shopping trip. They were out seeking coupons, product reviews, discounts etc., in order to save a few bucks on their upcoming purchases. In this day and age of economic uncertainty, it’s critical for consumers to feel empowered to save, they have turned to the online world to do that. It’s the smartest companies out there that have connected with the consumer, that have offered that 62% OF consumers an easy way to find those coupons / deals. It’s the smartest companies that have ‘connected’ with their prospects and served up the goods when the prospect was searching for it.

With over 31,000 searches happening per second online by your prospects / consumers, it’s mission critical to have your business found online when it counts, at the right time, at the right place. How will your business connect with your prospects? Will you be found? Will you solve their problem? Call me today to help get your business on track, online. In Orlando: 407-830-4550, Nationwide: 866-998-6886.

* Statistics courtesy of Google Zero Moment Of Truth.

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Your Business Needs A High Powered Internet Engine

Introducing…
The Web Marketing Engine. A full throttle aggressive machine built to out drive your competition online. Learn more about our new online marketing suite of high powered products at http://www.ontargetwebsolutions.net

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Intro To SEO In Under 4 Minutes.

Tom Jelneck — Tue, 27 Sep 2011 16:56:23 +0000

This video does a great job explaining SEO and why your business needs it.
With over 31,000 searches being performed every second on the web, it’s so incredibly important that your business can be found easily. Is your business found in the online library? If not, please give me a call: In Orlando: 407-830-4550, Nationwide: 866-998-6886.

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Your Business Needs A High Powered Internet Engine

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Introducing The On Target Marketing Engine.

Tom Jelneck — Sat, 24 Sep 2011 12:14:51 +0000

I’m very excited to announce a new product from my company, On Target Web Solutions. For over 6 years, my company has been helping businesses grow their online presence through web design, social media, content creation and SEO: We are now bundling all of those services into a solid 8 cylinder powerful engine to help grow your small business: The On Target Web Marketing Engine.

ORLANDO, Fla. (September 19, 2011) – Gentleman, start your engines… literally. Following a comprehensive analysis of the web site development and Search Engine Optimization (SEO) marketplace, On Target Web Solutions, Inc., a Central Florida-based provider of SEO and internet marketing for small and medium businesses, developed a new product aimed at helping clients increase their web presence in a cost-effective, impactful manner. Taking the approach to “productize” a traditionally very service-oriented industry, On Target is now able to lay out the exact terms of a client relationship, from the conceptual design of a web site to the ongoing strategy of ensuring that the business is found by its target consumers through search engines. Specifics of this new product platform can be viewed at http://www.ontargetwebsolutions.net

Modeled after the inner workings of a high-powered vehicle, On Target offers packages to construct web marketing engines (web sites and social media platforms) built specifically to outperform the competition. Various fuel packages (SEO options) are also offered—plus fuel, premium fuel and rocket fuel—to continuously ensure that well-constructed web sites aren’t just aesthetically pleasing, but get in front of potential customers and drive them to a call to action.

Potential customers who already have a web site and are not looking to make any major changes at this time can opt for On Target’s diagnostic analysis as well as recommendations for SEO tune-ups.

“Ten years ago, it was viable for businesses to create a web site in order to have a presence. Five years ago, we started to witness the proliferation of social media platforms and began to understand the impact they had on a business’ web presence. Today, businesses are competing for their target audiences amidst millions of online distractions, so it’s absolutely critical to have a site that is not only optimized from the onset, but constantly monitored to ensure search engine rankings are continuing to rise,” said Tom Jelneck, President and Founder of On Target Web Solutions.

“At On Target, we understand the value of setting yourself apart from your competitors, so we’ve decided to offer these full throttle packages, with the up-front pricing advertised right on our own web site, to set ourselves apart from others in our industry and to help other small and medium-sized businesses do the same,” added Jelneck.

To learn more about On Target Web Solutions and their ability to rev up the online presence of your business, call Jelneck at 407-830-4550 or visit http://www.ontargetwebsolutions.net/

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About On Target Web Solutions, Inc.
On Target Web Solutions was founded by Tom Jelneck in July 2005 in Orlando, Florida. Specializing in Search Engine Optimization (SEO), Internet marketing, Social Marketing and Web Design, On Target engages online tools to achieve successful growth for businesses while educating clients about ethical online business practices. For more information, visit www.ontargetwebsolutions.com or call 407-830-4550.

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Excited To Speak At the Florida Publishers Association Fall Conference.

Tom Jelneck — Fri, 16 Sep 2011 18:44:45 +0000

I’ll be speaking at the Florida Publishers Association in November! Looking forward to it! I’m available to speak at your next tradeshow or gathering, give me a call at 407-830-4550.

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Social Media & Crashing A Retail Web Site.

Tom Jelneck — Thu, 15 Sep 2011 16:14:25 +0000

This week, Target introduced a new fashion line which created an amazing stir amongst social media channels. The stir was so big, it caused this major online retailers’ web site to crash. Celebrities such as Jessica Alba were tweeting which spread like wild fire.

Fox News In Orlando called me to discuss:

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Facebook & Ticketmaster Join Forces

Tom Jelneck — Sat, 10 Sep 2011 12:49:53 +0000

Buying tickets online for events just got cooler. Ticketmaster has built an Facebook integration into it’s ticket buying process that helps you buy seats next to your friends. Learn more by watching my recent interview on FOX News Orlando.

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Does Your Web Site Help People? It Needs To.

Tom Jelneck — Wed, 31 Aug 2011 17:24:32 +0000

“What helps people, helps business.”
- Leo Burnett

Leo Burnett, acclaimed advertising genius said it best years ago, things / products / services that help people help businesses grow. Once a business becomes customer centric, they thrive and succeed. This exact same principle translates to your web presence. Your web site needs to help people. People have needs, they have problems (some more than others…) and they turn to Google to solve them. Once they perform that magical search, they need to land on your website and then your website needs to solve all of their problems. The more problems your site solves, the more your prospects are endeared to your business.

Each web site that my company builds and each SEO campaign we begin for a client is all about setting them up as the experts in their field. Experts help people, people respect experts, people want the best of the best to solve their problems.

How is your website helping people? Are you asking the important questions? Are you blogging and using social media to help address other people’s questions / problems? Are you providing a valuable resource or widget that will revolutionize how your industry can help people? Now more then ever, it’s mission critical to help people and endear them to our respective brands.

If you liked this blog, you may like my other SEO related blog at OnTargetWebSolutions.com.

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Does Your SEO Firm Know NOT What To Do?

Tom Jelneck — Mon, 29 Aug 2011 20:08:40 +0000

The definition of an expert is someone who knows what not to do.
- Charles Willson

With so many gurus available online today, it’s often very difficult for business owners to see the forest through the trees when it comes to SEO / Internet Marketing. There is an alarming amount of disinformation and many small business owners get lured into empty promises and end up dropping a small fortune on a wasted endeavor.

Consider this when hiring an SEO / Web Design / Internet Marketing for your business:

- Can you find them?
- Did you find them online?
- Are they contributing to the Internet by blogging?
- Do they have a strong social media presence?
- Have they been around for over 6 months?
- Who are their clients?
- Can you find their clients?

I think that a true SEO expert knows not to snow people, not to BS people, not to over-complicate and takes the time to educate clients. The also know not to spam Google, not to hide stuff to trick Google, they have learned to play by the rules. They learn this all from experience, they learn from their mistakes and they are confident in their abilities based on that experience.

To learn more about SEO, be sure to visit my company web site: www.OnTargetWebSolutions.com

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