Content remains king when it comes to SEO and online marketing game. Producing content that is relevant, informative and unique on a regular basis is a solid foundation to any SEO online Internet marketing campaign. Approach any business owner or marketing director though and explain to them how very important adding this content is and you’ll hear the following: “I have NO time to be blogging.” So, the obvious solution becomes this: let’s sub out content creation to enhance our SEO program. This is where things can go south.

Continue Reading…

You’re looking for a new restaurant to take your bride to, you pick up your mobile phone, you start searching, Orlando Italian restaurants (for example…) your search yields a list of some viable candidates, maybe too many candidates. How will you narrow down your search? Online reviews. The restaurants that have reviews and are being found are much more likely to get a reservation. We, as consumers want to listen to each other. We don’t want XYZ Italian restaurant telling us how wonderful their lasagna and atmosphere is, we want to hear it from our peers.

Continue Reading…

It’s an amazing statistic, but 62% of shoppers say they searched for deals online prior to their shopping trip. They were out seeking coupons, product reviews, discounts etc., in order to save a few bucks on their upcoming purchases. In this day and age of economic uncertainty, it’s critical for consumers to feel empowered to save, they have turned to the online world to do that. It’s the smartest companies out there that have connected with the consumer, that have offered that 62% OF consumers an easy way to find those coupons / deals. It’s the smartest companies that have ‘connected’ with their prospects and served up the goods when the prospect was searching for it.

Continue Reading…

This video does a great job explaining SEO and why your business needs it.
With over 31,000 searches being performed every second on the web, it’s so incredibly important that your business can be found easily. Is your business found in the online library? If not, please give me a call: In Orlando: 407-830-4550, Nationwide: 866-998-6886.

Continue Reading…

I’m very excited to announce a new product from my company, On Target Web Solutions.  For over 6 years, my company has been helping businesses grow their online presence through web design, social media, content creation and SEO: We are now bundling all of those services into a solid 8 cylinder powerful engine to help grow your small business: The On Target Web Marketing Engine. Continue Reading…

I’ll be speaking at the Florida Publishers Association in November!  Looking forward to it! I’m available to speak at your next tradeshow or gathering, give me a call at 407-830-4550.

Continue Reading…

This week, Target introduced a new fashion line which created an amazing stir amongst social media channels.  The stir was so big, it caused this major online retailers’ web site to crash. Celebrities such as Jessica Alba were tweeting which spread like wild fire.

Continue Reading…

Buying tickets online for events just got cooler.  Ticketmaster has built an Facebook integration into it’s ticket buying process that helps you buy seats next to your friends.  Learn more by watching my recent interview on FOX News Orlando.

Continue Reading…

“What helps people, helps business.”
- Leo Burnett

Leo Burnett, acclaimed  advertising genius said it best years ago, things / products / services that help people help businesses grow.  Once a business becomes customer centric, they thrive and succeed.  This exact same principle translates to your web presence.  Your web site needs to help people.  People have needs, they have problems (some more than others…) and they turn to Google to solve them.  Once they perform that magical search, they need to land on your website and then your website needs to solve all of their problems. The more problems your site solves, the more your prospects are endeared to your business.

Continue Reading…

The definition of an expert is someone who knows what not to do.
- Charles Willson

Continue Reading…