Welcome to my personal corner of the internet!

If you have a deep-seated passion for digital marketing, brand building, thought leadership building, and the endless parade of corporate nonsense we pretend is normal every day, congratulations, you’ve stumbled into the right place.

I’ve spent years in the trenches navigating the fast-moving world of media and marketing, and this blog is where I unpack what actually works, what’s complete hype, and the occasional absurdities that keep the industry entertaining. Consider it a mix of battle-tested marketing advice, unfiltered thought leadership, and behind-the-scenes takes from the studio floor.

Thanks for stopping by. Grab a cup of coffee, browse around, and if something here actually sparks your fancy (or at least saves you from making a terrible branding mistake), feel free to pass it along to your friends, colleagues, or anyone who needs a reality check.

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Career

To Thine Own Self be True

Career

Many moons ago, I was visiting a classmate's dorm at Saint Meinrad Seminary and School of Theology and he had this quote attached to his wall:

"To Thine Own Self be True."

Career

digital marketing, algorithm

The Death of the "Click-and-Go"

digital marketing, algorithm

For years, digital marketers have been obsessed with the "click." We built our entire empires on Click-Through Rates (CTR). We optimized every headline, every button, and every meta-description to get that one, sweet, dopamine-inducing tap.

digital marketing, algorithm

Fixing The Glitch

If your brand is super duper excited to get to work with a new agency on that razzle-dazzle #marketingcampaign, it's always a really good idea to hit the pause button and take a deep look at the inside reality of your company.

Hard Pass.

This ridiculously simple quote would save so many small businesses so much time, aggravation, and money if they just digested it and took it to heart. As a small business owner, sometimes the tendency is to get that product or service in front of EVERYONE.

Your Authentic Brand Self

With a barrage of constantly churned out content splattering all over the interwebs on the daily, it's becoming more and more challenging to garner attention for brands.

How To Be On-Brand

"Let's make sure that every social media post that we put out has our logo on it, so it's on brand." - One of my previous clients

content marketing, non profit

Content Marketing & Non-Profits : Tell Your Story, Tell Your Outcomes.

content marketing, non profit

Attention all non-profit organizations! Have you ever considered the power of content marketing in achieving your mission and goals? Content marketing is a highly effective strategy for reaching and engaging with your target audience, and it can make a significant impact on your organization's success.

content marketing, non profit

Business, marketing

One Trick Marketing Ponies.

Business, marketing

We all have a lens that we look at things through. Things like philosophies, convictions, religion, politics, ethics, etc. and that’s what makes the well-rounded world go ’round. It’s the hodge-podge of thought, the situations that have brought us to how we think and see the sun that help shape the world.

Business, marketing

Monastery Walks.

Many moons ago I spent a lot of time with monks. Benedictine monks to be exact. I went to a 4 year college seminary at a VERY remote monastery in Southern Indiana. The view from my dorm (or cell) was corn fields and soybeans. It was indeed a very peaceful place.

marketing

Nag, Nag, Nag.

marketing

No one loves to be interrupted. At work, school, sleep, play, wherever, interrupting people while they are doing them is just plain rude, so why would anyone employ interruption as a marketing tactic?

marketing

marketing, Business

The Archer In The Fog.

marketing, Business

I've been listening to a great book lately, The 1-Page Marketing Plan by Allan Dib. Allan is basically laying out his approach to how businesses can create a remarkable easy to follow marketing plan that actually does something for your bottom line. One of my favorite analogies that he used to describe people who don't take the time to perform market research and profile out their target consumer is an Archer In The Fog.

marketing, Business

Communication Is An Artform.

Communication is an art form. If your brand is spewing out corporate gobbledygook and not evoking an emotion in your intended recipients, you're probably not growing, thriving, or kicking ass. Words can move mountains.